Chris La'Cour has been incarcerated since 1998. Going to prison at the young age of 17 years old. Prior to his incarceration he was a conflicting, unorthodox child trying to find his way throughout the world. At times he was a honor roll student or selected by gifted schools and programs. Yet, he was a student that could not stay out of trouble and got suspended on countless occasions. Being removed from the LA Unified School District twice.
He had promise and potential for so many areas in life. Yet, he chose to be a gang member.
He had been in the entertainment industry since he was 11 years old and was well known throughout the music industry scene. He's done numerous music videos and commercials. Almost embarking on a movie career just at the time he was incarcerated. He told us “regardless of other areas I could have succeeded in, once the streets capture my mind and attention it was all over”.
The street life became his addiction of choice. Upon his incarceration, however, he began to educate himself and developed a different state of mind. A business and political state of mind. As well as an individual that would do anything to help Urban America evolve into a better part of society. "all I want to do is help my people reap what they deserve. I'm tired of seeing my people at the bottom of the barrel, when they harness potential to be the greatest Society has to offer".
He is more than the person that just sees and speaks about a problem, he is a man of action. That is why he has formed the nonprofit organization La'Couria. A business and economic center with an emphasis on mannerism and refined cultivation, that would not only teach the Urban Youth and adults business and economics, but it will train them as ladies and gentlemen as well.
"We are very good at discovering the problem and articulating it in words. But we are not good at executing a solution. And that solution and the execution of it, is all I'm concerned with. Everything else is just 'mouth fart'. Hot, stinky ass air."
He is now the author of a renowned piece of magnificent literature ' Book of Kings:Emperors Notebook'. A book that reflects the brilliance, sagacity and eruditional mind that impressively flourished while incarcerated. Without question, he has evolved into a man of great intellect and genius. One that has not only written on the subject of mastery, success and productivity; he is clearly executing these theories. The numerous products he creates and sells are the irrefutable evidence.
“Everyone believes and constantly tells me I must wait to get out of prison to start living and being a man. I hate when people, especially my own friends and family, tell me stupid and self-defeating things like that. Because the bottom line is this… if you don't start doing something in here, you won't do anything out there. And If you don't start doing something today, you won't do crap tomorrow.”